Agenda

Because we wanted something that was deeper and more human than a trade show or conference, we are coordinating workshops, demos, and events to inspire you to innovate and disrupt while nourishing and entertaining you. 

*Please note agenda is subject to change. 

 
Monday

Monday

September 17th


8:00 - 2:00

Meet, Greet & Explore

Say “Good Morning” to Brandifiers as they welcome you to the event grounds. Ask us for local guides!

2:00 - 2:30

How to Translate Local Data & Execute Unique Local Campaigns

Disruptor 1: Managing Data Complexity. What is local data? Learn about missed opportunities, how to turn local data into action, and scaling your operation using Brandify.

2:30 - 3:00

Miles ahead of the Competition: Strategies to Stay on Top

Disruptor 2: Leveraging Competitive Innovation. Discover how to level-up your digital marketing assets and strategies to outrun your competition and execute a flawless customer experience.

3:00 - 3:30

30 Minute Break

3:30 - 4:00

Reviews & GMB: How to Scale the Content Mountain

Disruptor 2: Building Brand Reputation. Brand reputation is a ‘big data’ problem learn how to scale the mountain of information and preview Brandify tools designed to help you create a seamless workflow.

4:00 - 4:30

Advanced Performance Tracking: Identify dark data & learn how to turn it into actionable insights.

Disruptor 3: Harnessing Smart Data. Learn to uncover data that can close the loop in your performance tracking using Brandify.

4:30 - 6:00

Happy Hour

We never underestimate the power of a good happy hour, join us for some good fun.

 

 

Tuesday

Tuesday

September 18th


7:00 - 8:45

Registration & Breakfast

Check-in and grab a hearty meal before we kick off our electric program.

9:00 - 9:30

Welcome Remarks & The State of Brandify

Manish Patel, CEO & Founder, Brandify, opens the 2018 Brandify Summit with an overview of everything Brandify and reveals upcoming product releases.  

9:30 - 10:15

Keynote: 5 Big Disruptions to Marketing (and How to Deal with Them)

Scott Brinker, VP Platform Ecosystem, Hubspot, helps us navigate through the latest marketing technology disruptions while offering strategies and solutions to operationalize new ideas and platforms.

10:15-10:35 

Modeling a True Customer Experience Strategy

What does your brand represent? There may not be a better company that excels at customer experience modeling. Hear how you can turn customers into a loyal fan base no matter your business.

10:35 - 10:45

Guest Speaker: Barry Moltz

10:45 - 11:00

Break

11:00 - 11:30

Presentation: How to Survive In Google's Local Search Ecosystem

Google takes over the main stage to provide brand marketers with a guide to local search success and product updates to be aware of for 2018 & 2019.

11:30 - 12:00

Presentation:  From Clicks to Bricks: How Digital Is Driving The New In-Store Experience

Brands need to ensure that their customers have the best experience even before setting foot in stores. Today, Yelp leverages its valuable consumer behavior data to help brands reshape their business strategy.  Learn how Yelp is helping brands inform their in-store strategy, while staying ahead of industry trends with tailored product and services offerings.

12:00 - 1:00

Lunch

Breakout Sessions

1:15 - 2:00

Google My Business: How Dicks Sporting Goods Has Spiked Sales, Case Study

1:00 - 2:00

Reputation Management: Learn How to Turn Qualitative & Quantitative Data into a Story

2:15 - 3:00

A Practical Brand Guide to Content Creation for Conversion & Growth

2:15 - 3:00

Listings Management: Scaling and Operationalizing a Listings Platform with GreyStar

30 Minute Break

3:30 - 3:50

Presentation: Voice Search, Digital Marketing and AI

Content in Local can mean various things, we will cover that and dive into less traditional forms of content creation that will transform the future of content.  

3:50 - 4:20

How brands can stay competitive in an on-demand era economy

How will brick-and-motor stores transform their physical in-store experience? Sit in as leaders from on-demand apps share key strategies brands can use to stay competitive.

4:20 - 4:40

Reputation Management an International Strategy

Join Tripadvisor to learn how to building trust for your brand nationally and internationally.  

4:40 - 5:00

Open Discussion

5:00 - 5:30

First Look: Brandify 2019 Platform

5:30 - 8:00

Happy Hour, Dinner, After Hour Party!

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Wednesday

September 19th


7:00 - 8:45

Registration & Breakfast

Check-in and grab a hearty meal before we kick off our electric program.

9:00 - 9:20

What you need to know about Blockchain and why brands should care

9:20 - 9:40

Augmented Reality: What does it mean for Local Marketing?

9:40 - 10:00

Panel: Situation Awareness for Brands: Taking Localization to the Next Level

10:00 - 10:20

Presentation: Not just for Millennials – transforming social content into powerful traffic drivers

10:20 - 10:40

Influencing a Non-central Organization for Local Strategy Success

10:40 - 11:00

Break

11:00 - 11:20

Presentation: What’s New and What’s Next in Market Research

11:20 - 11:40

Open Discussion

– 

11:40 - 12:00

Departing Remarks

– 

12:00 - 1:30

Lunch