Agenda

Because we wanted something that was deeper and more human than a trade show or conference, we are coordinating workshops, demos, and events to inspire you to innovate and disrupt while nourishing and entertaining you. 

*Please note agenda is subject to change. 

 
Monday

Monday

September 17th


8:00 - 2:00

Meet, Greet & Explore

Say “Good Morning” to Brandifiers as they welcome you to the event grounds. Ask us for local guides!

2:00 - 3:00

Workshop: Locator 2020

How can brands turn a tool to find a location into a content powerhouse. Get a first look at the future of locators during this demo and Q&A with Brandify.

2:00 - 3:00

Workshop: Managing Reviews with AI

Looking to scale your review response operation? Sit in on an in-depth conversation about 'What is AI' and demo Brandify's Smart Review Response reputation management feature. 

3:00 - 4:00

Workshop: Technical Dive into GMB

So you think you know everything there is to know about Google My Business? We bring experts around the industry to hand you a strategic guide on how to capitalize on GMB to the fullest.

3:00 - 4:00

Workshop: True Reporting & Analyses for Local Marketers

If you are in charge of anything local for your brand and are struggling to make sense of all the digital signals to make meaningful connections and data interpretations - or if you need to get a refresher- this session is for you. Learn from experts and get a hands on demo of Brandify's latest analytics dashboard and reporting.

5:00 - 6:30

Happy Hour

We never underestimate the power of a good happy hour, join us for some good fun.

 

 

Tuesday

Tuesday

September 18th


7:00 - 8:30

Registration & Breakfast

Check-in and grab a hearty meal before we kick off our electric program.

8:30 - 9:00

Welcome: The State of Brandify with Manish Patel

Brandify CEO & Founder, Manish Patel, welcome remarks and Brandify 2018 updates. 

9:00 - 9:45

Keynote: 5 Big Disruptions to Marketing (and How to Deal with Them) 

Scott Brinker, VP Platform Ecosystem, Hubspot, helps us navigate through the latest marketing technology disruptions while offering strategies and solutions to operationalize new ideas and platforms.

9:45-10:00 

Presentation: Reputation Management - A Vertical Approach Discussion, with Q&A

Our main stage is taken over by review platform sites as they discuss their platform updates and how different verticals have found success.

10:00 - 10:30

Panel: Is the Future of Local truly an 'uber' economy?  And How Brands Can Stay Competitive

How will brick-and-motor stores transform their physical experience? Does it begin online? Sit in as leaders from demand gen apps and ride-sharing giants share key strategies brands can use to stay competitive and meet consumers expectations in this uber-era economy.

10:30 - 11:00

Presentation: Modeling a True Customer Experience Strategy

What does your brand represent? There may not be a better company that excels at customer experience modeling than Hubspot. Hear how you can turn customers into a loyal fan base no matter your business.

11:00 - 11:45

Presentation: Content Creation for Conversion & Growth

Content in Local can mean various things, we will cover that and dive into less traditional forms of content creation that will transform the future of content. 

15 Minute Break

12:00 - 1:00

Lunch

Time to nourish and network. 

1:00 - 2:00

Google My Business: How Dicks Sporting Goods Has Spiked Sales, Case Study

1:00 - 2:00

Reputation Management: Learn How to Turn Qualitative & Quantitative Data into a Story

2:00 - 3:00

Listings Management: Take a look under the hood; A unique look at the technical workings of listings.  

2:00 - 3:00

Listings Management: Local Search Experts from the Healthcare, Hospitality, Retail, & Restaurants Industry discus a vertical approach and unique factors to listings management. 

15 Minute Break

3:15 - 4:00

Roundtables: Choose from various discussion groups to have a more intimate discussion with experts and Brandify.

4:15 - 4:45

Panel: Breakouts-TBA

4:45 - 5:30

First Look: Brandify 2018 Platform

5:30 - 6:00

Closing Remarks

6:00 - 11:00

Happy Hour, Dinner, After Hour Party!

We never underestimate the power of a good happy hour, networking and great food.

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Wednesday

September 19th


7:00 - 8:30

Registration & Breakfast

Check-in and grab a hearty meal before we kick off our electric program.

8:30 - 9:00

Keynote: Content for Voice Search & Virtual Assistants

9:00 - 9:30

Presentation: Is AI Truly Ready for Local Marketing Use?

9:30 - 10:00

Panel: Situation Awareness for Brands: Taking Localization to the Next Level

10:00 - 10:45

Presentation: Social Media Isn't Just for Millennials; How to transform your content into powerful traffic drivers

15 Minute Break

11:00 - 11:30

Fireside Chat with Q&A: Amazon, Alexa

11:30 - 12:00

Panel: The Single of Source of Truth

12:00 - 1:00

Lunch

Time to nourish and network. 

1:00 - 1:45

Presentation TBA

1:45 - 2:15

Panel: The Future of Mobile Marketing

2:15 - 2:45

Panel: How to Survive Google's New Local Search Ecosystem

Our main stage is taken over by review platform sites as they discuss their platform updates and how different verticals have found success.

2:45 - 3:30

Panel: Hear from National Brands Who are Winning at Local

3:30 - 4:00

Presentation: What you need to know about Blockchain and why brands should care

4:00 - 4:30

Closing Remarks

4:30 - 6:00

Sponsored Happy Hour